Dubai’s (UAE) leading airline company, Emirates, is planning to dive into utilizing cryptocurrencies, novel financial technology, and the metaverse to improve its position in the digital asset space.
It is part of the company’s strategy to connect with customers in a faster and more flexible way, according to the report Emirates will introduce Bitcoin as a payment option shortly as its first foray into the cryptocurrency industry. Also, NFT Collectibles will be added for trading on the company’s website. Due to the fact that the airliner is headquartered in Dubai, it has announced that it will have new staff joining it for metaverse and NFTs.
The Founder and Chairman, Adel Ahmed Al-Redha, recently announced he was making these moves in order to build applications that would keep track of various needs of clients. Further, he explained that the carrier will be able to trace aircraft records using the blockchain technology. We will be able to transform our whole process whether it is in operation, training, sales on the website, or complete experience into a metaverse application. However, more importantly, we will be able to make it interactive.
Emirates in a statement revealed earlier in the month that it was planning to introduce new financial technologies and experiences for its customers and employees in the metaverse. Embracing digital assets aligns with the UAE’s vision for a digital economy, Emirates said.
Additionally, the company’s Chairman and Chief Executive, Sheikh Ahmed bin Saeed Al Maktoum, claimed the use of advanced technologies had enabled the company to create better business processes, improve customer offerings, and upgrade its employees’ abilities.
The future is digital, and we are committed to significant investments in terms of financial and resource commitments to implement advanced technologies to deliver revenue, brand awareness, and business efficiency in this space. Besides expanding its Web3 strategy, the airline also said it is hiring new talent to support its upcoming initiatives while continuing collaboration with industry partners.
