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Cash payments Giant Stripe Increases Cryptocurrency Return Through Integration With Avalanche

The new Avalanche integration from Stripe enables users to purchase AVAX directly from the mobile application, bypassing the need for an intermediary exchange.

Stripe, the financial services giant, has launched its comprehensive crypto services suite, marking a significant stride back into the cryptocurrency space. This reintroduction comes with a specialized focus on enabling seamless crypto and NFT transactions through the Avalanche blockchain’s C-Chain. Users of the Avalanche network can now directly purchase AVAX coins using Stripe’s new fiat-to-crypto onramp service, bypassing traditional cryptocurrency exchanges.

The service is integrated into Avalanche’s native wallet, Core, and decentralized applications (dApps) on the network, simplifying the buying process with options such as ACH, credit, and debit cards. Core users can enjoy streamlined access thanks to an embedded widget that facilitates direct purchases of AVAX.

Avalanche aims to rival Ethereum by offering a cheaper and faster blockchain solution for developers. Currently, AVAX ranks as the 13th largest digital asset by market cap, with recent trading figures showing a price above $33 despite a slight market downturn.

Beyond easing transactions, Stripe’s new offerings also tackle the “cold start problem” faced by many Web3 platforms by alleviating the initial lack of funds that can hinder user transactions. The platform manages critical elements such as KYC, fraud prevention, and compliance, ensuring a smoother onboarding experience for users venturing into decentralized apps.

John Egan, Head of Crypto at Stripe, emphasized the company’s commitment to making Web3 technology accessible and secure, underscoring the integration’s role in enhancing consumer participation in the Avalanche ecosystem.

Stripe’s renewed engagement with cryptocurrencies comes after its earlier venture into Bitcoin payments in 2014, which it ceased in 2018. However, with this revitalized approach, Stripe not only facilitates AVAX transactions but also supports stablecoin payments, recently integrating USDC into its payment framework.

This strategic move by Stripe aligns with its broader goal of expanding digital payment infrastructures and fostering the adoption of next-generation financial technologies.

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