Tether, a stablecoin issuer, has partnered with UAE-based real estate marketplace Reelly Tech to enable USDT-based property transactions. This collaboration seeks to streamline real estate payments by offering a speedier and more secure alternative to established ways.
With this agreement, Reelly Tech will allow purchasers to use USDT to purchase properties from over 30,000 local and international realtors. The program not only improves transaction efficiency but also encourages the use of blockchain-based financial solutions in the real estate industry.
To facilitate this transition, Tether and Reelly Tech will launch an interactive teaching series on the Reelly Tech platform. The initiative aims to educate real estate professionals about the benefits and practical applications of stablecoins in property transactions.
This trend is consistent with Dubai’s rapidly expanding real estate industry, which experienced a 27% growth in off-plan sales in 2024. The incorporation of USDT into property purchases is intended to ease processes for purchasers while accelerating deals for developers and agents.
Reelly Tech, founded in 2020, is a B2B platform that connects thousands of real estate brokers in the UAE and internationally. In addition to property listings, it provides AI-powered market analysis, training programs, and digital marketing tools to help improve transaction efficiency.
The UAE has emerged as a prominent player in the global digital asset ecosystem, promoting blockchain innovation with progressive policies. Tether has already acquired regulatory permission in Abu Dhabi, enabling financial institutions to use USDT in their operations.
While Tether expands its footprint in the Middle East, regulatory hurdles remain in other regions, particularly in the European Union, where new compliance requirements have resulted in USDT delistings by key exchanges. As a result, Tether is investing in compliant stablecoin projects to adapt to changing rules.
Tether’s latest agreement strengthens USDT’s position in the digital economy, delivering better efficiency and innovation to the UAE’s real estate sector.
