Travala, a cryptocurrency-based travel booking site, has reached $100 million in yearly sales, a key milestone in its growth. To commemorate the occasion, the company announced the creation of a Treasury Reserve Plan, which aims to strengthen its financial stability and accelerate growth. This effort will dedicate a significant percentage of its resources to Bitcoin and Travala’s native AVA token, demonstrating its commitment to blockchain integration in the tourism sector.
Since its inception in 2017, the platform has consistently innovated. Travala began functioning on the NEO blockchain before switching to the Binance Chain in 2019 to increase efficiency and scalability. This dedication to innovation has propelled business expansion, with revenues increasing from $4.4 million in 2020 to $41 million in 2021 amid the cryptocurrency boom. Although revenues fluctuated slightly in subsequent years, reaching $59.6 million in 2023, Travala’s $100 million milestone demonstrates its expanding relevance in the travel and blockchain sectors.
The Treasury Reserve Plan includes the integration of Bitcoin and AVA into Travala’s loyalty rewards system, the AVA Smart Program. This system enables users to earn and redeem advantages based on their membership tier, with millions of dollars in bookings already made with these digital assets. CEO Juan Otero stressed the strategic nature of the proposal, expressing confidence that the reserve would allow the company to use its cryptocurrency holdings directly in the future rather than converting them to cash.
Travala connects travelers to more than 2.2 million rooms, 400,000 activities, and 600 airlines in 230 countries. Partnerships with top travel metasearch engines such as Skyscanner have broadened its reach, providing crypto-friendly payment choices to a global audience. Travala wants to boost Web3 adoption in the $10 trillion global travel business by including blockchain technology at its heart, thereby creating new norms for the future of travel.
This achievement reinforces Travala’s ambition of changing the travel experience with blockchain-powered solutions, cementing its position as a pioneer at the convergence of bitcoin and travel.
