Spotify, one of the biggest music streaming platforms on the Internet, is reported to be testing the option of displaying non-fungible token (NFT) galleries on musicians’ profiles. This trial may be able to help both artists and fans as the embedding of NFTs could serve to enhance the experience of the artists and fans.
According to a report by Music Ally, the streaming service is testing out NFT galleries for Android users in the US, where artists-such as Steve Aoki and The Wombats-can display and promote their NFT collections.
Spotify is running a test in which it will help a small group of artists promote their existing third-party NFT offerings via their artist profiles, We routinely conduct a number of tests in an effort to improve artist and fan experiences. Some of those tests end up paving the way for a broader experience and others serve only as an important learning.
Spotify Spokesperson
In addition to the option of having Spotify direct you to the NFT’s page on OpenSea where you can purchase the song, Spotify also lets you choose to “See More.” Despite this, Spotify does not appear to be able to stream NFTs that are videos or GIFs – it only shows a static image of the NFT inside the app, not the full version. There is no sound included, which seems weird for a music streaming service.ic service. The only way to listen to a NFT or see a video or GIF is to click through to the NFT’s OpenSea page.
Some Spotify users shared on Twitter that they had received an NFT-related survey from the streaming service that told them about the company’s plans to improve artist and fan experiences. A company spokesperson stated that testing will take place in an effort to improve artist and fan experiences and some tests will pave the way for a greater experience while others will serve as those lessons learned.
Music Ally reports that Spotify won’t collect a commission on any NFT sales made through the app, and that it’s just testing the integration. The test also does not appear to have been made available to any other artists, or if it had been just restricted to Steve Aoki and The Wombats for now.
A job listing for blockchain technology and NFTs in March sparked rumors that Spotify was entering the Web3 space. Some Spotify users have reported seeing a survey on their app asking about their feelings on NFTs as well, as reported by Music Ally. Spotify hasn’t been the only company testing NFT integration, Instagram has also started the process a few weeks ago.
