Meta Platforms, formerly known as Facebook, has recently filed for eight trademark applications for its blue, two-loop logo, according to Federal Register filings with the U.S. U.S. Patent and Trademark Office (“USPTO”).
On the applications, the logo is described as “an abstract geometric design consisting of two loops.” Furthermore, the trademarks cover crypto tokens, blockchain software, virtual currency exchanges, currency trading, and digital, crypto, and virtual currencies.
Meta has filed trademarks suggesting it is planning blockchain and crypto applications following its major rebrand and pivot to all-things Metaverse last October.
In a tweet published today, trademark lawyer Michael Kondoudis said that Meta had filed eight trademark applications related to its logo with the U.S. Patent and Trademark Office. During his testimony he pointed out that the applications covered “crypto tokens,” “blockchain software,” “virtual currency exchanges,” “financial + currency trading,” and “digital, crypto, and virtual currencies.”
These filings reflect our strategy for crossing into the Metaverse. Meta clearly has significant plans for the virtual economy that will drive it.
Michael Kondoudis
This month, at South by Southwest, Meta’s chief executive officer Mark Zuckerberg provided an overview of the company’s NFT plans to journalists. The announcement follows a string of moves the company made related to the digital assets space, starting last fall when the company became the first to introduce the Metaverse concept to the industry by announcing that the company would be changing its name to Meta. It spent around $10 billion last year on related plans.
A pilot program was launched by Meta in December in which some United States users were able to make payments on WhatsApp via the Paxos Dollar stablecoin. After being sold for $200 million, it joined the Crypto Open Patent Alliance on Jan. 31, pledging to not enforce its cryptocurrency-related patents, a move which occurred only days after it sold its Diem stablecoin intellectual property for $200 million. There was a huge loss of 250 billion dollars in market capitalization for the company in February, which is the largest single-day loss in the history of the American stock market.
