In collaboration with Swiss blockchain firm Velas, Ferrari has joined forces with the aim of releasing exclusive content for its followers on its website. Among the world’s most prestigious sports car manufacturers, Ferrari has entered the blockchain market through a partnership with Velas Network, a Swiss blockchain business.
In addition to Ferrari Esports Series, Velas will be Title Sponsor of the F1 Esports Series, the official digital championship for all teams participating in the FIA Formula 1 World Championship, which consists of the Ferrari Esports Series, the official digital championship for all teams participating in the Formula 1 Esports Series.
Ferrari said in a statement.
The company Velas is a leading provider of blockchain technology and a leading provider of non-fungible tokens (NFTs), cryptographic assets that are stored in a blockchain and have a unique identification which is essential to making them unique and has gained popularity as a way to sell digital artwork.
In addition to the partnership with Velas, Farkhad Shagulyamov, currently CEO of Velas, said that it was only natural for Velas to partner with another symbol of excellence, Ferrari.
Velas is bringing a variety of innovative technologies into the blockchain and related products, which at this point will be showcased at the pinnacle of motorsport
Farkhad Shaguly, CEO – Velas
The next chapter is coming 🚀 Today, Velas officially partnered with Scuderia Ferrari. Thanks to both the @ScuderiaFerrari and @VelasBlockchain teams for such fantastic work you have done together.
— Farkhad S (@SFarkhad) December 27, 2021
Don't miss our updates to know more😉 pic.twitter.com/X6NuVkKCkR
Velas is a globally recognized player in the blockchain and nanotechnology sectors. It has distinguished itself through its technological innovation and performance of its services, qualities that are shared by the team here at Maranello.
Mattia Binotto, General Manager – Scuderia Ferrari
In an interview with Reuters, Scuderia Ferrari general manager Mattia Binotto explained the reasoning behind choosing Velas as one of its premium partners. This is because the two firms share values like innovation and technological advancement of their products and services.
The Velas network is an open-source blockchain network that aims to combine the best features of both decentralized and centralized applications in a single system. According to their website, the company had committed $100 million to Velas blockchain-based companies as of October this year. This is a considerable increase compared to their initial commitment of $5 million.
