Coinbase made the announcement on March 21 that it would be extending its services in Brazil by forming relationships with various local services. Among its advancements are a simplified registration process as well as round-the-clock customer assistance in Portuguese.
Coinbase has recently signed partnerships with the Brazilian payment solutions provider Ebanx and the immediate payment app Pix, which is run by the Central Bank of Brazil. Because of these new collaborations, it will be much simpler to buy cryptocurrencies with Brazilian reals, and users will also be able to make real-denominated transfers and transactions from their Coinbase accounts. The process of creating a Coinbase account will also become more streamlined for Brazilians.
Brazil is a key market for Coinbase’s international expansion strategy. We are committed to investing in and developing products tailored to the needs of the Brazilian market, as we recognize the immense potential and growth opportunities in the region.
Nana Murugesan, VP International & Business Development – Coinbase, said in a statement.
4/ Excited to announce #Coinbase expansion in #Brazil today! 🇧🇷 We're integrating with Central Bank of Brazil's Pix for seamless transactions, offering a fully localized app, and 24/7 support. We are also building for Brazil, from our tech hub in Brazil!https://t.co/gf53W1Ybzy
— Nana Murugesan (@NanaMurugesan) March 21, 2023
According to the statement that Coinbase published, the company first established a tech center in Brazil in the year 2021. Since then, the company has maintained a foothold in the country. In June of 2022, when it proclaimed the introduction of services for the Brazilian public, it already had 40 personnel working out of that location. According to the business, the present improvements it is making in Brazil are just one component of a larger international development. it also intends to establish an exchange mechanism in a country other than the United States.
