This year for the first time, the Coachella Valley Music and Arts Festival will sell lifetime guest passes in the form of non-fungible tokens (NFTs) referred to as the Coachella Keys Collection.
There will be a total of 10 tokens that will be auctioned off, which will include passes to the festival every year, VIP experiences in the Sahara Tent, front-row views at the Coachella stage, on-stage access and a celebrity chef dinner at the Rose Garden in 2022, which features performances by Kanye West, Lady Gaga, and Harry Styles, as well as front-row views at the Coachella Stage. As well as access to all Coachella-produced virtual experiences forever.
We’ve all seen how NFTs enable true ownership of art and media on the Internet, We wanted to take it one step further and use NFTs to enable ownership of experiences in the real world, too.
Sam Schoonover, Innovation Lead for Coachella
Along with the Coachella Keys Auction, which is set to take place on February 4, Coachella will also be offering two NFT collections on the FTX crypto exchange, all of which will contain digital collectibles as well as posters and photo books. The Sights & Sounds Collection features 10,000 items and each one is priced at $60, which includes ten digital festival images and a physical print of one of them in the Sights & Sounds Collection.
Desert Reflection Collection is limited to 1,000 NFTs at a price of $180, which includes one of ten digital renditions of a Coachella poster by Emek, along with a copy of the photo book named “Coachella | The Photographs 1999-2019”.
Before Coachella, the NFL announced in November that all select games would be tacked on with NFTs for selected dates. Ticketing has been often advocated as a use case for NFTs and blockchains. However, in the case of the NFL event, the digital token itself does not gain you access to the event. Owners of Coachella’s NFTs redeem their tokens for two passes to the festivals each year using the token. Additionally, digital ticketing and resales are possible without any NFTs attached, and the NFL has already banned the sale of paper tickets.
