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Binance reigns supreme among Chinese crypto users
Binance reigns supreme among Chinese crypto users

Finance

Binance reigns supreme among Chinese crypto users; social media platform X influences investment decisions

A recent survey reveals that Binance is the most popular cryptocurrency exchange among Chinese speakers, with social media platform X playing a crucial role in shaping their investment strategies. The study, conducted by Hong Kong-based TechFlow, highlights key trends in the Chinese crypto community’s preferences and behavior.

Demographics and Experience: The survey, which included over 2,000 respondents, showed that the majority (76.1%) were male, with most aged between 26 and 35. Around 35% of respondents had three to five years of experience in the crypto market, making this the most common experience range.

Exchange Preferences: Binance emerged as the top choice, with 96.72% of respondents using the exchange and 63.15% keeping their main assets there. OKX followed, with 83.53% of users having tried it, though only 25.3% held their assets on the platform. Other exchanges, like Gate.io and Bitget, had significantly lower usage and asset retention rates.

Information Sources: For 87.17% of respondents, social media platform X was their primary source of information, influencing their investment decisions. Other platforms, like WeChat and Telegram, were less frequently used, while crypto-specific media outlets were also popular.

Regulatory Sensitivity: It’s interesting to note that nearly 70% of respondents said regulatory factors did not significantly influence their choice of exchange, indicating a growing resilience and adaptability within the Chinese crypto community.

Despite the strict regulations surrounding cryptocurrency in China, the survey underscores the persistent and evolving interest among Chinese-speaking users in the digital asset space. Binance’s dominance and the reliance on X for investment insights highlight the importance of both established platforms and social media in the crypto world.

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