Artificial intelligence (AI) is becoming more important for Apple and Google to stay ahead in the technology industry, so they are getting ready to use it. But in a competitive environment that is always changing, their cautious tactics may be dangerous.
A new study from ARK Invest, which is run by Cathie Wood, says that AI will have a big impact on the future growth of these tech giants. Brett Winton, ARK’s top technologist, wrote the white paper. It talks about how AI can change things and how that might affect these companies’ business plans.
Winton points out that both Google and Apple let smaller startups try out new technologies and take the first risks before fully adopting those innovations into their business. For example, Google didn’t release its advanced language model until more than three years after OpenAI did, and even then, it had trouble keeping up with OpenAI’s results.
The study says that AI is very disruptive because its running costs are halving every four months, which is a much faster rate than Moore’s Law in the chip industry, which says that costs drop every 18 to 24 months. Many costs have gone down, which gives smaller companies a chance to compete with big companies like Apple and Google.
Google is working on adding AI, but Apple hasn’t put out a big language model yet. However, AI-powered products from Apple are likely to come out in 2024. Winton says that companies that are slow to accept disruptive technologies may not be losing their economic edge; instead, they may be doing this on purpose to protect their good names.
But this cautious approach makes people wonder if these tech giants will be able to successfully adopt AI that works as planned. Winton tells them that their taste for innovations that don’t change things too much could stop them from fully taking advantage of AI’s transformative potential.
