The NFT and Metaverse space is one of the hottest spots in technology right now, and it comes as no surprise that everyone wants to be a part of it, and the latest to join is from an entirely different industry than any other.
As an iconic car manufacturing company, Hyundai Motor, one of the ten biggest in the world, has announced to enter the world of next gen technology with quite a few creative ways. A partnership will be formed between the company and Meta Kongz, a company that makes NFTs, to manufacture its own NFTs and to produce a concept film as well. The Hyundai NFT universe concept, known as ‘Metamobility Universe’, has recently been released in a short film designed to promote the company’s uniqueness.
The company intends to use the film to showcase their Concept the Metamobility Concept which was presented at CES 2022 (Consumer Electronics Show). Hyundai Motor Corporation’s Global Chief Marketing Officer and Head of Customer Experience Division, Thomas Schemera, offered the following comments associated with the announcement:
The Hyundai NFT Universe will extend the Hyundai brand experience, especially with MZ generation, in a completely new way, further reinforcing our commitment to innovation in both the real world and in the metaverse. We are extremely excited to introduce ‘Metamobility’ through our own NFTs and start this journey with ‘Meta Kongz.
On the 20th, Hyundai will release a limited edition of 30 ‘Hyundai x Meta Kongz’ NFTs commemorating the release of the concept film. It is Hyundai’s intention to continue to expand the NFT Universe.
The first automaker to enter the NFT space in India was MG Motor, back in December 2021 with the launch of a collection of NFTs. The journey towards the launch of NFTs has taken quite a bit of time. Also recently, Mahindra & Mahindra Limited released a first tranche of non-fungible tokens and announced its entry into the nonfungible token (NFT) universe. The first NFT offering from Mahindra is based on the iconic Thar SUV and was developed in partnership with Tech Mahindra. Hyundai Motor Company, however, has introduced its own NFT community, along with the official Hyundai NFT website and its own Discord and Twitter channels, to the market.
